Strategy First, Execution Next
MetaLogic Consulting has been delivering best-in-class digital marketing consulting to our clients. Our objective is to design a tailor-made digital marketing strategy that will maximize growth and the return on investment (ROI) on your digital marketing spend.
Our solutions don’t come out of a box ready to plug and play. We pride ourselves on using a data-driven approach to identify your challenges quickly and to design comprehensive strategies to address them.
Here's why you need a successful
Digital Marketing strategy
more likely to report success if you plan campaigns and strategize your marketing
more likely to report a positive ROI if you invest in segmented marketing campaigns
increase in revenue for marketers who use segmented campaigns
annual growth rate for companies with strong sales and marketing alignment vs. 4% decline in revenue for companies with poor alignment
TECHNICAL AND NON-TECHNICAL
Audit the current state of your overall digital marketing strategy, marketing campaigns, marketing funnels, capabilities, processes, platforms & tools, and consistency with brand strategy. Help you understand the modern digital marketing landscape with respect to your business and define the opportunities that exist.
optimal marketing funnel
Design marketing funnels unique to each customer segment to build awareness, boost traffic, and drive conversion. Optimize content and select platforms for each segment based on their demographic, psychographic, and behavioral characteristics.
Calendar that maps out the ideal way to reach each customer segment for the next 12 months. This includes content ideas, outreach frequency, and platforms required for social media, content marketing, paid media, pay-per-click advertising, tripwires, lead magnets, etc.
roadmap for success
Deliver recommendations, plan of action, impacts of recommendations, ideal allocation of digital marketing spend, and return on investment (ROI). Define metrics to track progress and measure success.