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Content
Marketing

content marketing.png

Tell a story and engage with your audience

At MetaLogic, we generate creative, compelling, and relevant content that captures your brand's essence while engaging with your target audience.

High-quality content is essential to effectively position your brand, communicate your brand's story, boost engagement, increase website traffic through SEO, and ultimately maximize conversions.

Robust Content Marketing Strategy

01

AUDIT OF SEARCH ENGINE OPTIMIZATION (SEO)

An SEO audit is essential for content marketing, as we need to understand what your customers are looking for and how your existing content meets your customers’ preferences.

02

deep understanding of your target market

We use a data-driven approach to clearly understand your target audience. We use demographic, psychographic, and behavioral characteristics to identify who your target audience is, what they want, why they want it, and other underlying behavioral questions.

03

SEGMENTATION OF YOUR TARGET MARKET

Most businesses have multiple types of customers that have different demographic characteristics and behavioral tendencies. It is important to understand your different types of customers to create content specific to their needs and value drivers.

04

CONTENT
CREATION

Once we understand who you sell to, our specialists create tailor-made content that will resonate with your target audience.

Creative copywriting to boost engagement and sales
Image by Nick Morrison
What is Content Marketing?

Content marketing is a marketing approach focused on creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined target market. The objective is to drive a profitable customer conversion.​

Instead of directly selling your product or service, content marketing provides useful copy to your target market to help them answer their questions.

 

Through content marketing, businesses can build brand recognition, establish authority, and inspire customers to take action. 

Some types of Content Marketing
  • Website content for SEO

  • Video

  • Blogging

  • Podcasting

  • Infographics

  • White papers and case studies

  • Social Media posts

  • Email

  • Newsletters

  • Lead Magnets

Image by Aaron Burden
Here's why you should optimize
your content

70%

of marketers are actively investing in content marketing

Video

has become the most commonly used format in content marketing, overtaking blogs and infographics

84%

of people agree that they've been convinced to buy a product or service after watching a brand's video

2x

more video content is shared amongst friends as compared to any other type of content

Get started.

We'd love to hear from you!