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Analytics & 
Machine Learning

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Unleash the true power of Digital Marketing with our Machine Learning and Analytics capabilities

At MetaLogic, we use data and analytics in every decision that we make to create a more deliberate and robust way of doing things. In other words, we incorporate data science techniques in all of our digital marketing services including social media marketing, content marketing, etc. 

In addition, we also offer independent Data Science and Machine Learning services for Digital Marketing that will help you make more informed decisions and maximize your ROI.

How do we leverage the power of Data Science?
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AI Segmentation

We specialize in using Machine Learning algorithms to segment customers into relevant clusters, which in turn allows our clients to target each cluster individually. Our clients have increased their marketing ROI and sales by shifting from a one-size-fits-all marketing approach to a segmented approach.

Segmentation also allows our clients to better understand their customers in terms of demographic and behavioral characteristics. this understanding of customer value drivers allows our clients to improve their marketing effectiveness. 

Tracking & Optimization

For each of our digital marketing services, we track key metrics using powerful dashboarding and reporting tools. We track everything and anything that can be tracked--whether it be website traffic, email A/B testing, or social media reach (to name a few).

After tracking and reporting key metrics, we try and understand what content works, why it works, why it does not work, which channels generate the highest ROI, which campaigns attract the best leads, etc. Using such a data-driven approach allows us to continuously iterate and improve results

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Sales Forecast

We are experts at using time series and forecasting techniques such as ARIMA, Exponential Smoothing, etc. to generate highly accurate forecasts.

As such, we create sales forecasts that account for future trends, seasonality, and cyclicality. This in turn allows our clients to budget better, plan for growth, improve scheduling, understand customer behavior, and improve cash flow management. 

Here's why we should assist you with Data Science and Machine Learning for Digital Marketing

92%

of marketing agencies are investing more time, money, and resources into marketing automation.

52%

of marketers are currently using attribution reporting.

75%

of marketers use their reports to show how campaigns directly impact revenue.

49%

of consumers are willing to shop more frequently and 34% will spend more money when AI is present

Get started.

We'd love to hear from you!